eReaders Go Mainstream
Target and Best Buy begin selling eReaders
As time goes on, the notion of an eReader has become more and more prevalent in everyday thought. As a result, the devices like the Amazon Kindle, Barnes and Noble Nook, and Sony Reader have significantly surpassed analyst expectations for sales and proven that eReaders are far from a niche market. The market shares for these devices are much larger than anyone could have imagined, as it combines the allure of the next big thing in technology with many peoples love of reading.
In line with this trend, ebook readers will have a bigger presence in stores around the country. The Amazon Kindle 2 will now be sold more than just at Amazon.com, with the product available at Target stores around the United States. This is a huge step for Amazon as it waylays user wariness at buying a product they never got to try.
This move by Amazon to expand the Kindle's market was likely a response to Barnes and Noble's expansion of the Nook. while the Nook had been available through Barnes and Noble's web site and through their retail chains, the ereader will now also be available at Best Buy stores. This helps expand the eReader market and makes it more than something you'd see at just a bookstore.
It is interesting to see these devices push outwards and it definitely gives them some legitimacy. Before, these devices were almost seen as an extension of the companies, and not a brand on their own. However, with their presence in other big name stores, the Kindle and Nook are quickly becoming household names.
Overall, it's likely both digital book readers will continue to grow in popularity as more and more people learn about them and see them first hand. Now that you're able to try them out and see what you think, it is hard to say no.
